Value, and how do you use it? Perception is everything.  The value you place on your business is communicated through service, feel, cleanliness, and knowledge. This is your presentation; your clients will pay more when they see value. Use the client’s senses when they walk in your door. Does it look, smell, or sound like a place they want to bring their beloved dog? The service must be above grade.

Next, use a uniform look for your employees. Yes, provide your employees with a shirt that coordinates with your branding. Money spent here will come back to you because your clients like to see a neat team they are leaving their baby with.

Once you have these key things in place, you can charge for the value perceived. The same day, write a welcome and thank you note to your new client. Use good old-fashioned mail, not an email. This step should be part of your system.